Public Opinion Research
We ground policy and communication decisions in an unquestionable sample.
Istanbul · Since 2012 · Independent research operations
We take research from the field to data you can rely on.
Pure Input is a market research company. We manage data collection, participant access and quality assurance end to end, on technology we build ourselves.
- FieldInterviews are collected by phone, online and in face-to-face sessions.
- VerificationEvery record passes supervision and consistency checks.
- Reliable dataClean data is delivered ready for analysis.
- founded in Istanbul
- 2012
- founded in Istanbul
- field projects managed
- 2,000+
- field projects managed
- and qualitative fieldwork
- CATI, CAWI
- and qualitative fieldwork
- research tools we built
- 3
- research tools we built
Our services
We run the fieldwork of your research end to end
You work with one counterpart from design to delivery; suppliers do not change between stages.
Explore our services- Quantitative fieldwork
- We run phone and online surveys in line with the sample plan.
- Qualitative fieldwork
- We run in-depth interviews, focus groups and observation studies with moderation and reporting.
- Sample and quota design
- We build a sample that represents the research objective and monitor quotas throughout fieldwork.
- Data processing and modelling
- We check, weight and tabulate raw data and turn it into decision-ready findings.
- Project management
- Timeline, field coordination and reporting sit with a single team.
How we work
End-to-end field in four steps
We apply the same discipline to every project: design, data collection, verification and delivery.
- 01
Design & sampling
We translate the research goal into fieldwork; sample and questionnaire flow are agreed together.
- 02
Field & interviews
Trained interviewers run CATI, CAWI or qualitative sessions.
- 03
Supervision & cleaning
Records are verified through field supervision and consistency checks; faulty ones are removed.
- 04
Tabulation & delivery
Clean data is delivered as tables, models and decision-ready findings.
Data quality
We question the data before we deliver it
A completed record is not automatically a reliable one. Once fieldwork closes, every data set goes through the same review.
- Field supervision
- Interviews are independently re-checked; records that fail return to the field.
- Consistency checks
- Contradictory and unusual response patterns are flagged and faulty records removed.
- Quotas and representativeness
- Quotas are monitored throughout fieldwork; weighting follows TurkStat targets where needed.
- Data discipline
- Personal data is processed under Turkish data protection law and stays under one roof.
Our technology
We run the field on systems we build ourselves
All three were built for our own operation; they are not products sold to clients but tools that do the work.
Explore our technology- PureEngine
- The operations system that runs phone fieldwork.
- PurePanel
- Online fieldwork and participant access.
- PureProof
- The data verification layer.
- In development
Fields of Work
Whatever the decision, we run its field
Across eight fields we do one job: produce the field data your decision can stand on.
Consumer Behaviour
We show what your customers choose and why, with data rather than guesses.
Satisfaction Research
We measure customer and employee experience regularly and surface early signals.
Awareness Research
We compare awareness before and after a campaign with a single methodology.
Perception & Attitude
We measure how your reputation is actually perceived in the field.
Social Structure Research
We support long-term strategy with data on how society is changing.
Advanced Statistics
We turn raw data into decision-ready findings through tabulation and modelling.
Data Acquisition
We collect reliable data from fields your own team cannot reach.
From sample design to insight — with you at every step.
We plan the sample, run the field, report the data and deliver insight aligned with your roadmap. Three sentences about your project is enough to start.